SOCIAL MEDIA SPECIALIST

Requirements:

  • Understanding of and experience with major social networks;
  • Ability to lead participants in the social media conversation, passionate about multimedia, blogging, micro-blogging - Strong Photoshop and visual skills;
  • Ability to think both creatively and strategically;
  • Good knowledge of social media technology, analytics and measurement;
  • Good writing skills with impeccable English spelling and grammar;
  • Strong attention to detail and accuracy.

Responsibilities:

 

 

  • Create weekly editorial calendars, partnered with PR and Marketing Communication team;
  • Manage day-to-day publishing, uploading and monitoring on social media channels;
  • Manage and track social media engagement and results;
  • Create weekly/monthly social media reports for all properties and aggregate data into actionable insights to inform Marketing team;
  • Craft and implement creative social media campaigns, organic and sponsored, across our social media channels that drive engagement;
  • Optimize social media channels to increase follower base, community engagement and traffic to our blog and website.
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